Deception in the marketplace the psychology of deceptive persuasion and consumer self protection david m boush marian friestad peter wright on amazoncom free shipping on qualifying offers this is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self protection. Deception permeates the american marketplace deceptive marketing harms consumers health welfare and financial resources reduces peoples privacy and self esteem and ultimately undermines trust in society. Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self protection this book provides chapters that cover theoretical perspectives on deceptive read more. How to cite 2010 deception in the marketplace the psychology of deceptive persuasion and consumer self protection by david m bousch marian friestad and peter wright. This book is unique because it gives the reader concepts thought process tips reading body language to aid in the perception of who may be lying or deceiving the reader in the marketplace politics and in relationships of any kind
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