3 develop your voice your brands personality should be reflected in your social media posts that means developing a social media voicethis is the way your brand communicates in tweets facebook posts and snaps. If youre not using social media to build your brand you are missing out globally a third of all digital consumers follow brands on social media according to a 2016 report from global web index. Concentrating your efforts on the one or two social media sites within your defined objective however can achieve organic brand awareness and establish you as a thought leader in your industry one to one marketing is the new one size fits all marketing. The best social media platforms for your business maintaining multiple social media networks is a lot of work this guide helps you make the most of them. Update january 2018 we have an updated list of the 20 best new social media tools to try in 2018feel free to check it out the social media world is a fascinating one every so often a new social media platform emerges to capture our attention or become part of our daily lives the social media tools landscape can be just as fascinating and robust
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