Contagious how to build word of mouth in the digital age jonah berger on amazoncom free shipping on qualifying offers paperback pub date 2014 01 16 pages 256 language english publisher simon schuster why are some products and ideas talked about more than others why do some articles make the most emailed list why do some youtube videos go viral word of mouth. Contagious how to build word of mouth in the digital age people love to share we tell our friends about great restaurants or colleagues about good deals every hour there are more than 100 million conversations about brands word of mouth is the primary factor behind 20 to 50 per cent of all purchasing decisions. The author jonah berger presents the framework called stepps in its books contagious how to build word of mouth in the digital age it explains how things spread in the digital age based on our social tribal behaviour. A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain how word of mouth and social influence work . Excellent and informative book with many examples to explain the concept of contagious and how many things become viral and are spreaded of the six wonderful principles stepps explained i believe that word of mouth is most effective everyday interactions we have with other people in life are definitely contagious in some way or the other
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.