Try this easy lead capture tool use quicktapsurvey during the webinar small business evangelist ramon ray discusses the three principles of lifecycle marketing attract sell wow a system used by over 20000 small business to generate sales. A ton of time energy and money can go into the trade show booth design putting on a good show for the public and the media as well as potential customers that are in attendance at the show is key to getting leads. How to convert a higher percentage of leads into closed sales if you are following up on trade show leads i would suggest following the pre qualification question protocol see below to gain key market intelligence prior to speaking with the individual you or your sales team met with at the trade show the first step in converting a . The same thing should be done with your hottest leads the longer you wait to contact them the less of a chance you have to convert them into new customers the longer you wait to reconnect with prospects following a show the more likely your businesss solutions and any connection you made during the event will fade from memory. I am an award winning speaker on the topic of trade show sales automation and the number one international best selling author of how to convert trade show leads into cash and customers
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