There are so many rhetorical devices that can add influence to language and help reinforce and create power differentials consider use of different sentence functions imperative declarative interrogative exclamanative sentence length use of nouns eg abstract nouns use of pronouns is the reader directly addressed using second . The power of language not only means language in the service of power language can also undermine power and above all as language it possesses itself power of a very special kind the relation of language and power is ambivalent we have spoken in the first place of the power of language as the language of power. Language and power norman fairclough on amazoncom free shipping on qualifying offers language and power is widely recognised both as a classic and an essential introductory textbook to the field of critical discourse analysis. Update 2005 the power of language march april 2002 is back by popular demand when we first published this article readers wrote in by the dozens intrigued by the power of speaking intentionally versus the potentially destructive force of careless speech. The question of language and power is still important and urgent in the twenty first century but there have been substantial changes in social life during the past decade which have somewhat changed the nature of unequal power relations and therefore the agenda for the critical study of language
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