However those questions dont speak to the true value of social in order to figure out the real value of social media in your organization you have to think as much about relational as you do about transactional social roi isnt just transactional its not that a transactional approach to social media roi is completely irrelevant. As the study goes on the altimeter group prescribes six ways to help measure revenue impact of social media what resonated with me strongest was the call to action for more integration between . To help with this here are four tips to effectively measure the value of your social media marketing efforts 1 be clear and realistic about program objectives before starting any social media campaign define the business objectives you intend to achieve some of the most common objectives brands use social media to support include. March 12 in todays brandstanding segment socialogilvy apac managing director fergus hay discusses alibabas plan to invest in snapchat and the value of social media with bloombergs shery . In the battle between quality and quantity of social media content quality wins here are a few reasons why quality content builds trust and a following people become social media followers and fans of an organization because they trust that the content provided the posts they will see in their daily feed is both reliable and relevant to them
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